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Tag: ethnographic studies

I’m Watching You

“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. buy amoxicillin online buy amoxicillin no prescription generic She was talking about… Continue reading I’m Watching You

Big or Small: No Data Set is Perfect

Icons of people with gears and interface icons technology, social media. concept of people communicate in a global network. Icons of people with gears and Interface icons

What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect