Promise Us You Will Never Field a Questionnaire Like This

survey fieldsCheck out this image (click to enlarge). This is from a questionnaire sent to Kathryn Korostoff from our web hosting company. So after nicely filling out the survey, what did she encounter? A bad field (zip code) and a bait-and-switch. The survey invitation had stated, “Once you’ve completed the survey, you’ll be entered to win a $1,000 Amazon Gift Card.” What do you notice in the text from the screenshot? That’s not cool. It’s a sure way to annoy the people nice enough to take time to answer your survey.

While we are sure the hosting company meant well, shabby surveys leave a bad brand perception and can result in poor data quality.

 

[Want access to more market research tips and training materials? Sign up for the Research Rockstar newsletter: SIGNUP]

Comments
  1. Annie Pettit
    |    Reply
  2. Z Johnson
    |    Reply
  3. Lisa Wolfe
    |    Reply

Post A Comment

Your email address will not be published.