I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and… Continue reading Cool Conjoint
I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and… Continue reading Cool Conjoint
What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? ” “What if we change the location of our annual conference?” “How… Continue reading What Makes Conjoint Analysis Compelling?
Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential… Continue reading Essential Quant Skills for Success
“Do you do conjoint analysis? I’ve heard that it can be helpful in determining product features. Can you tell me more?” Often the first time conjoint comes up is in… Continue reading Conjoint Analysis — Confusing or Compelling?
