Market Research Training

PRC Exam Prep: A Refresher for Market Research Pros

Thinking about taking the PRC exam soon? Then this is a must read.

As experienced market researchers, it’s easy to believe that our day-to-day immersion in this field provides us with all we need to stay on top of market research trends, methods, and topics. The idea of ‘prepping’ for an exam that covers material we tackle everyday on the job may seem like a waste of time. But for even the most experienced researchers, a little refresh doesn’t hurt, particularly when preparing to take the Professional Researcher Certification (PRC) exam.

Exam prep, in any field of study and at any level, is imperative. Taking a test without preparation is a risky choice. Many of us have learned that the hard way.

Enter the PRC Exam Prep Class. This course, offered in association with the Insights Association, is geared toward experienced market research pros who want to refresh on key topics. Not sure if exam prep is for you? Consider the following:

  • Are you familiar with market research regulatory policies?
  • Can you name two or more reasons to use projective techniques in qualitative research?
  • Do you recall the differences between “net” and “category” incidences?
  • Has it been awhile since you studied statistics?

If you feel at all shaky about any of the above questions, that’s a hint that the PRC Exam Prep Class is for you. It’s a topical refresher focused on the PRC Exam format and subject matter.

To dive deeper into the specifics, you can find an extensive breakdown of the exam through the Insights Association here. And when you’re ready to schedule your certification exam, consider taking the on-demand PRC Exam Prep Class to prepare for success.


Note: This is a “refresher”, not a substitute for years of experience or more formal education. If you are seeking foundational skills, we recommend starting with our Fundamentals Bundle.


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This post is from the Research Rockstar team. We want everyone to have access to the training and resources they need to become Research Rockstars!

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