Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at KKorostoff@ResearchRockstar.com. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).
Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will… Continue reading Ethnographic Research for Customer Insights: Live Event 3
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 3
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 3
Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use social media… Continue reading Social Media Research & Sentiment Analysis: Live Event 3
Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports: Live Event 6
Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 6
Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers: Live Event 3
Click Here to Access the Live Session As Market Research & Insights professionals, we collect data from people, and that activity has legal and ethical implications. We need to know the basics of privacy and security requirements so that we don't inadvertently break a law or create a public relations nightmare. To make sure our… Continue reading Ethical & Legal Topics for Market Research Professionals: Live Event 3
Click Here to Access the Live Event Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in survey research.
Click Here to Access the Live Event Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Kathryn Korostoff guides students through the process of planning and managing a focus group project step-by-step. This class only covers reporting options briefly. For a more in-depth… Continue reading Focus Groups: Project Design & Management: Live Event 4
Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports: Live Event 7
Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 7
Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will… Continue reading Ethnographic Research for Customer Insights: Live Event 4
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 4
RSVP for this event is required. To RSVP click here. Have you ever been asked to create a one-page executive summary? If not, you will likely hear such a request soon. Distilling complex market research into concise one-pagers is challenging, but increasingly common. In this Live Event, Instructor Kathryn Korostoff will share 3 specific designs… Continue reading Mastering the 1-Page Executive Summary: Clients want them!
RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 1
RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 2
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will learn to choose from 20+ data visualization options that support their work.
RSVP for this event is required. RSVP Here. Format: Demo Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will have learned how to ask questions in an unbiased way and use probing and clarifying techniques effectively.
Sign up for this event is required. Sign-Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, students will understand the role of hypothesis generation in shaping effective research methodologies, and learn from examples of how to craft and test precise,… Continue reading Live Event: Hypothesis Generation
Sign up for this event is required. Sign up here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After attending this live event, participants will be able to use ChatGPT prompts that generate clear and accurate management summary drafts, turning AI into a helpful… Continue reading Live Event: 10 ChatGPT Prompts for Drafting Management Summaries
Sign up for this event is required. Sign Up Here. Format: Tool Demo Level: All. Suitable for all levels. Learning Objective: Upon completion, participants will be able to pinpoint what’s working—and what needs improvement—in their interviewing skills, especially in asking effective follow-up questions and responding to unclear answers, while also reflecting on their overall confidence… Continue reading Live Event: Conducting Awesome Webcam Interviews: IDI Practice with AI avatars
