Jeff McKenna

(877) 762-5710

https://training.researchrockstar.com/pages/all-instructors

Industry veteran, Jeff McKenna, is the founder of MCK Insights and he provides a deep background in the design and delivery of market research projects, particularly in the area of data processing, advanced methodologies and data reporting. He has years of experience in new product development, segmentation, brand development, customer satisfaction and tracking projects. And Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs. He has designed and delivered CX programs for several Fortune 500 companies, incorporating customer feedback with several other internal data sources. He has designed and implemented reporting platforms used by thousands of service and marketing managers in multiple industries. More than simply delivering data, each solution enables users to prioritize action planning and estimate financial value associated with different performance levels. Jeff has a BA in Sociology/Anthropology from Swarthmore College and an MBA from The George Washington University.

Events from this host

February 2022
Featured February 17, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Featured February 24, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
March 2022
Featured March 3, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
April 2022
Featured April 13, 2022 @ 11:00 am - 1:00 pm EDT

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this 2 hour… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Free
May 2022
Featured May 25, 2022 @ 1:00 pm - 3:00 pm EDT

Market Segmentation: Methodology Options & Project Planning

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
September 2022
Featured September 13, 2022 @ 1:00 pm - 3:00 pm EDT

Market Segmentation: Methodology Options & Project Planning

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
October 2022
Featured October 5, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Featured October 12, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Featured October 19, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
November 2022
Featured November 3, 2022 @ 11:00 am EDT

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this 2 hour… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Free
February 2023
Featured February 8, 2023 @ 12:00 pm - 1:00 pm EST

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

Free
March 2023
Featured March 1, 2023 @ 11:00 am - 12:00 pm EST

Market Segmentation: Methodology Options & Project Planning Live Event 1

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
April 2023
Featured April 20, 2023 @ 1:00 pm - 2:00 pm EDT Sampling Methods for Market Research: Live Event

Sampling Methods for Market Research: Live Event 2

Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

Free
May 2023
Featured May 11, 2023 @ 1:00 pm - 2:00 pm EDT

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2

Free
June 2023
Featured June 1, 2023 @ 12:00 pm - 1:00 pm EDT

Market Segmentation: Methodology Options & Project Planning Live Event 2

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
August 2023
Featured August 2, 2023 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research: Live Event

Sampling Methods for Market Research: Live Event 3

Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

Free
Featured August 17, 2023 @ 11:00 am - 12:00 pm EDT

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3

Free
September 2023
Featured September 7, 2023 @ 11:00 am - 12:00 pm EDT

Market Segmentation: Methodology Options & Project Planning Live Event 3

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
October 2023
Featured October 19, 2023 @ 12:00 pm - 1:00 pm EDT Sampling Methods for Market Research: Live Event

Sampling Methods for Market Research: Live Event 4

Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

Free
November 2023
Featured November 7, 2023 @ 12:00 pm - 1:00 pm EST

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

Free
Featured November 30, 2023 @ 12:00 pm - 1:00 pm EST

Market Segmentation: Methodology Options & Project Planning Live Event 4

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
August 2025
August 28 @ 3:00 pm - 4:00 pm EDT

Live Event: Pricing Surveys That Deliver – The Van Westendorp and Gabor-Granger Methods

Sign up for this event is required. Sign Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Participants will gain a clear understanding of how to plan and execute Van Westendorp and Gabor-Granger pricing surveys, including when to use each method and… Continue reading Live Event: Pricing Surveys That Deliver – The Van Westendorp and Gabor-Granger Methods
December 2025
December 2 @ 1:00 pm - 2:00 pm EST

Live Event: Linking Research Results to Potential Business Actions

Sign up for this event is required. Sign Up Here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: Attendees will learn how to craft conclusions and recommendations stakeholders can actually use—by framing insights through a clear business lens. We’ll explore how to bridge the gap between results and impact, linking findings to… Continue reading Live Event: Linking Research Results to Potential Business Actions

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