Jeff McKenna

(877) 762-5710

https://training.researchrockstar.com/pages/all-instructors

Industry veteran, Jeff McKenna, is the founder of MCK Insights and he provides a deep background in the design and delivery of market research projects, particularly in the area of data processing, advanced methodologies and data reporting. He has years of experience in new product development, segmentation, brand development, customer satisfaction and tracking projects. And Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs. He has designed and delivered CX programs for several Fortune 500 companies, incorporating customer feedback with several other internal data sources. He has designed and implemented reporting platforms used by thousands of service and marketing managers in multiple industries. More than simply delivering data, each solution enables users to prioritize action planning and estimate financial value associated with different performance levels. Jeff has a BA in Sociology/Anthropology from Swarthmore College and an MBA from The George Washington University.

Events from this host

February 2022
Sampling Methods for Market Research

Featured February 17, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Sampling Methods for Market Research

Featured February 24, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
March 2022
Sampling Methods for Market Research

Featured March 3, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
April 2022
Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Featured April 13, 2022 @ 11:00 am - 1:00 pm EDT

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this 2 hour… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Free
May 2022
Market Segmentation: Methodology Options & Project Planning

Featured May 25, 2022 @ 1:00 pm - 3:00 pm EDT

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
September 2022
Market Segmentation: Methodology Options & Project Planning

Featured September 13, 2022 @ 1:00 pm - 3:00 pm EDT

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
October 2022
Sampling Methods for Market Research

Featured October 5, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Sampling Methods for Market Research

Featured October 12, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Sampling Methods for Market Research

Featured October 19, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
November 2022
Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Featured November 3, 2022 @ 11:00 am EDT

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this 2 hour… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Free
February 2023
Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

Featured February 8, 2023 @ 12:00 pm - 1:00 pm EST

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

Free
March 2023
Market Segmentation: Methodology Options & Project Planning Live Event 1

Featured March 1, 2023 @ 11:00 am - 12:00 pm EST

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
April 2023
Sampling Methods for Market Research: Live Event 2

Featured April 20, 2023 @ 1:00 pm - 2:00 pm EDT Sampling Methods for Market Research: Live Event

Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

Free
May 2023
Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2

Featured May 11, 2023 @ 1:00 pm - 2:00 pm EDT

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2

Free
June 2023
Market Segmentation: Methodology Options & Project Planning Live Event 2

Featured June 1, 2023 @ 12:00 pm - 1:00 pm EDT

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
August 2023
Sampling Methods for Market Research: Live Event 3

Featured August 2, 2023 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research: Live Event

Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

Free
Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3

Featured August 17, 2023 @ 11:00 am - 12:00 pm EDT

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3

Free
September 2023
Market Segmentation: Methodology Options & Project Planning Live Event 3

Featured September 7, 2023 @ 11:00 am - 12:00 pm EDT

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
October 2023
Sampling Methods for Market Research: Live Event 4

Featured October 19, 2023 @ 12:00 pm - 1:00 pm EDT Sampling Methods for Market Research: Live Event

Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

Free
November 2023
Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

Featured November 7, 2023 @ 12:00 pm - 1:00 pm EST

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

Free
Market Segmentation: Methodology Options & Project Planning Live Event 4

Featured November 30, 2023 @ 12:00 pm - 1:00 pm EST

Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Free
August 2025
Live Event: Pricing Surveys That Deliver – The Van Westendorp and Gabor-Granger Methods

August 28, 2025 @ 3:00 pm - 4:00 pm EDT

Sign up for this event is required. Sign Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Participants will gain a clear understanding of how to plan and execute Van Westendorp and Gabor-Granger pricing surveys, including when to use each method and… Continue reading Live Event: Pricing Surveys That Deliver – The Van Westendorp and Gabor-Granger Methods
December 2025
Live Event: Linking Research Results to Potential Business Actions

December 2, 2025 @ 1:00 pm - 2:00 pm EST

Sign up for this event is required. Sign Up Here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: Attendees will learn how to craft conclusions and recommendations stakeholders can actually use—by framing insights through a clear business lens. We’ll explore how to bridge the gap between results and impact, linking findings to… Continue reading Live Event: Linking Research Results to Potential Business Actions
January 2026
Live Event: Evaluating Online Panel Providers

January 22 @ 3:00 pm - 4:00 pm EST

Sign-up for this event is required. Sign Up Here. Format: Application Level: All. Suitable for all levels. Topic: Online panels can feel like a gamble when budgets are tight, but data quality stakes are high. This session tackles the anxiety head-on, giving researchers practical ways to evaluate panel providers, ask tough questions, and spot red flags… Continue reading Live Event: Evaluating Online Panel Providers
February 2026
Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options

February 10 @ 1:00 pm - 2:00 pm EST

Sign-up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Topic: This session helps researchers choose appropriate methods to uncover brand loyalty drivers under real‑world constraints. Participants learn how category dynamics, audience behavior, timelines, and budget shape the trade‑offs between qual and quant, and how to combine a wide range of… Continue reading Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options

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