Sample

In market research, the sample is the group of people participating in the research, such as by completing a questionnaire or participating in a focus group or interview. The sample is the group of people representing the broader population interest. In professional marker research, great emphasis is placed on sample quality, as it directly impacts a research project’s overall data quality.

Customer Survey or non-Customer Survey? Tips for Market Research Success
When conducting survey projects, should you survey your own customer base (people who actually by from your company), or non-customers? Or both? After all, you may very well have a list of customers that would be convenient for you to use for your survey project. But is that a wise choice? Maybe, maybe not.
Rent-a-Researcher Retainers
[New Article] Is it Time to Redefine Quantitative Research?
As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research practitioners and related professionals.
[Free Mini Lesson Inside] Meet the Data Analytics Superhero of Your Dreams: Excel
Having a hard time believing that mild-mannered Excel is really a superhero waiting to save the day? Check out this sample video from the course, where you get to watch and hear instructor Dan Reynolds demonstrate ANOVA using Excel:
Back to Basics

« Back to Glossary Index

Stay Connected