Overlap

Overlap is the number of people in one audience who are also in another audience; sometimes DMP vendors call this the “affinity” between two audiences.

In Search of Useful Market Research Displays: Don't Forget Venn Diagrams
In Search of Useful Market Research Displays: Don't Forget Venn Diagrams. Bored with bar and pie charts? Maybe it’s time to rethink the types of graphics you are using to display key research findings. One graphic display that makes rare appearances in market research reports is the classic Venn diagram. It’s a wonderfully intuitive way to show overlapping groups. Attributed to John Venn, the Venn diagram was first introduced in 1880.
Intro to Ethnography
4 More Cool Ways to Use Market Research
In a crowded marketplace, how can market research help your company stand out? By doing things your competitors aren’t daring enough to try. So let’s have some fun.
Principles of Remarkable Research: Part 17 of 20

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