Customer experience (CX) is the complete end-to-end experience a customer has with a company.
This includes all interactions, emotions, and perceptions a customer encounters throughout their experience.
Related Articles:
- Great Market Research Blogs, Part 2I mentioned that I would be writing up some more faves in a Part 2. The cool thing is that while I had my Part 2 blogs already in mind, several readers suggested others that were not on my planned list. Some are blogs I knew of but hadn’t visited recently, but others were entirely new to me! So I took some time to check them all out, and rounded out my favorite Market Research blogs, Part 2, below.
- How to save $200,000 on Big Data & Customer Analytics StaffBig Data. CX. UX. How can a company take advantage of these burgeoning fields of business optimization without hiring dozens of experts? After all, either someone needs to do all of this amazing work, or at least be expert enough to manage the outsourcers who do it for you.
- How Are You Measuring Satisfaction?
- CX: Career Obstacle or Opportunity?...many seasoned market researchers find themselves asking, “How different is CX from what I already do as a professional market researcher?” Well, it turns out that they’re pretty darn close. In fact, we can argue that CX is just a specialization within the market research career space. Market research is a broad professional field, encompassing many different specialties and generalist career paths. And we are seeing increasing demand for particular specialties, like CX.
- Boosting Your Resume’s CX Quotient: Tips for Market ResearchersCX is hot. Hiring managers are often looking for “CX experience.” Many cool job openings these days have “CX” in the title. As a market researcher, you can with absolute integrity refresh your resume with today’s semantics—especially if you have done any of the 7 project types described above. You may not have known it, but you have been a customer experience expert for years. And now is the time to start bragging about it.
