CRM Data

Customer Relationship Marketing (CRM) data includes customer and prospect sales data, account information, and may include marketing activity (such as response to specific messages and offers).

Salesforce.com is a well-known CRM platform brand.

Example: CRM data used by Xtreme Lashes.

Example: CRM data used by Carlo’s Bakery.

Example: The importance of CRM from Ipsos Retail Performance.