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21 events found.

Jeff McKenna

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  2. Jeff McKenna

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Today
  • February 2022

  • Thu 17

    Sampling Methods for Market Research

    Featured February 17, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

    Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research

  • Thu 24

    Sampling Methods for Market Research

    Featured February 24, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

    Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research

  • March 2022

  • Thu 3

    Sampling Methods for Market Research

    Featured March 3, 2022 @ 11:00 am - 12:00 pm EST Sampling Methods for Market Research

    Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research

  • April 2022

  • Wed 13

    Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

    Featured April 13, 2022 @ 11:00 am - 1:00 pm EDT

    Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this 2 hour… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

    Free
  • May 2022

  • Wed 25

    Market Segmentation: Methodology Options & Project Planning

    Featured May 25, 2022 @ 1:00 pm - 3:00 pm EDT

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • September 2022

  • Tue 13

    Market Segmentation: Methodology Options & Project Planning

    Featured September 13, 2022 @ 1:00 pm - 3:00 pm EDT

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • October 2022

  • Wed 5

    Sampling Methods for Market Research

    Featured October 5, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

    Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research

  • Wed 12

    Sampling Methods for Market Research

    Featured October 12, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

    Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research

  • Wed 19

    Sampling Methods for Market Research

    Featured October 19, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

    Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research

  • November 2022

  • Thu 3

    Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

    Featured November 3, 2022 @ 11:00 am EDT

    Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this 2 hour… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

    Free
  • February 2023

  • Wed 8

    Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

    Featured February 8, 2023 @ 12:00 pm - 1:00 pm EST

    Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

    Free
  • March 2023

  • Wed 1

    Market Segmentation: Methodology Options & Project Planning Live Event 1

    Featured March 1, 2023 @ 11:00 am - 12:00 pm EST

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • April 2023

  • Thu 20

    Sampling Methods for Market Research: Live Event 2

    Featured April 20, 2023 @ 1:00 pm - 2:00 pm EDT Sampling Methods for Market Research: Live Event

    Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

    Free
  • May 2023

  • Thu 11

    Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2

    Featured May 11, 2023 @ 1:00 pm - 2:00 pm EDT

    Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2

    Free
  • June 2023

  • Thu 1

    Market Segmentation: Methodology Options & Project Planning Live Event 2

    Featured June 1, 2023 @ 12:00 pm - 1:00 pm EDT

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • August 2023

  • Wed 2

    Sampling Methods for Market Research: Live Event 3

    Featured August 2, 2023 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research: Live Event

    Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

    Free
  • Thu 17

    Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3

    Featured August 17, 2023 @ 11:00 am - 12:00 pm EDT

    Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3

    Free
  • September 2023

  • Thu 7

    Market Segmentation: Methodology Options & Project Planning Live Event 3

    Featured September 7, 2023 @ 11:00 am - 12:00 pm EDT

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • October 2023

  • Thu 19

    Sampling Methods for Market Research: Live Event 4

    Featured October 19, 2023 @ 12:00 pm - 1:00 pm EDT Sampling Methods for Market Research: Live Event

    Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

    Free
  • November 2023

  • Tue 7

    Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

    Featured November 7, 2023 @ 12:00 pm - 1:00 pm EST

    Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

    Free
  • Thu 30

    Market Segmentation: Methodology Options & Project Planning Live Event 4

    Featured November 30, 2023 @ 12:00 pm - 1:00 pm EST

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
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