Live Event: Asynchronous Qualitative Methods—What’s Hot Now
June 9 @ 1:00 pm - 2:00 pm EDT
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Format: Hot Topics.
Level: Any—Suitable for all levels.
Topic: As advanced technologies continue to reshape the market research industry, researchers are rethinking the role of qualitative research—especially the role asynchronous methods can play alongside quantitative and live approaches. This session explores the what, why, and how of asynchronous qualitative research, highlighting emerging 2026 trends and the increasing importance of human judgment in delivering high-quality insights.
Learning Objectives: By the end of this session, attendees will be able to:
- Identify key trends shaping asynchronous qualitative research and their implications for study design and execution.
- Distinguish how asynchronous methods fit within today’s qualitative research toolkit, including when and where they are most effective.
- Evaluate how emerging trends and AI-assisted tools are reshaping the role of the researcher and the growing importance of human judgment in ensuring high-quality insights.
Instructor: Marni Martens