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  • May 2023

  • Wed 17
    Featured May 17, 2023 @ 12:00 pm - 1:00 pm EDT

    Mobile & Online Qualitative Research Methods: Live Event 2

    Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 2

    Free
  • June 2023

  • Thu 1
    Featured June 1, 2023 @ 12:00 pm - 1:00 pm EDT

    Market Segmentation: Methodology Options & Project Planning Live Event 2

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • Tue 6
    Featured June 6, 2023 @ 1:00 pm - 2:00 pm EDT

    Analyzing Survey Data Using SPSS: 201

    Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here’s your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201

    Free
  • Wed 7
    Featured June 7, 2023 @ 1:00 pm - 2:00 pm EDT

    Writing Qualitative Research Reports: Live Event 4

    Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports: Live Event 4

    Free
  • Thu 8
    Featured June 8, 2023 @ 1:00 pm - 2:00 pm EDT Writing Quantitative Research Reports: Live Event

    Writing Quantitative Research Reports: Live Event 4

    Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 4

    Free
  • July 2023

  • Thu 20
    Data Fluency for Methodology Planning
    Featured July 20, 2023 @ 11:00 am - 12:00 pm EDT Data Fluency for Methodology Planning: Live Event

    Data Fluency for Methodology Planning: Live Event 3

    Click Here to Access the Live Event Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.

    Free
  • August 2023

  • Wed 2
    Featured August 2, 2023 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research: Live Event

    Sampling Methods for Market Research: Live Event 3

    Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

    Free
  • Tue 8
    Featured August 8, 2023 @ 11:00 am - 12:00 pm EDT

    Writing Qualitative Research Reports: Live Event 5

    Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports: Live Event 5

    Free
  • Wed 9
    Featured August 9, 2023 @ 1:00 pm - 2:00 pm EDT Questionnaire Design 201: Scale Selection: Live Event

    Questionnaire Design 201: Scale Selection: Live Event 3

    Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection: Live Event 3

    Free
  • Thu 10
    Featured August 10, 2023 @ 11:00 am - 12:00 pm EDT Writing Quantitative Research Reports: Live Event

    Writing Quantitative Research Reports: Live Event 5

    Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 5

    Free
  • Thu 24
    Featured August 24, 2023 @ 1:00 pm - 2:00 pm EDT

    Mobile & Online Qualitative Research Methods: Live Event 3

    Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 3

    Free
  • September 2023

  • Thu 7
    Featured September 7, 2023 @ 11:00 am - 12:00 pm EDT

    Market Segmentation: Methodology Options & Project Planning Live Event 3

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • Wed 13
    Featured September 13, 2023 @ 12:00 pm - 1:00 pm EDT

    Writing Qualitative Research Reports: Live Event 6

    Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports: Live Event 6

    Free
  • Thu 14
    Featured September 14, 2023 @ 12:00 pm - 1:00 pm EDT Writing Quantitative Research Reports: Live Event

    Writing Quantitative Research Reports: Live Event 6

    Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 6

    Free
  • October 2023

  • Thu 5
    Data Fluency for Methodology Planning
    Featured October 5, 2023 @ 12:00 pm - 1:00 pm EDT Data Fluency for Methodology Planning: Live Event

    Data Fluency for Methodology Planning: Live Event 4

    Click Here to Access the Live Event Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.

    Free
  • Thu 19
    Featured October 19, 2023 @ 12:00 pm - 1:00 pm EDT Sampling Methods for Market Research: Live Event

    Sampling Methods for Market Research: Live Event 4

    Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

    Free
  • Tue 24
    Featured October 24, 2023 @ 1:00 pm - 2:00 pm EDT

    Writing Qualitative Research Reports: Live Event 7

    Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports: Live Event 7

    Free
  • Wed 25
    Featured October 25, 2023 @ 11:00 am - 12:00 pm EDT Questionnaire Design 201: Scale Selection: Live Event

    Questionnaire Design 201: Scale Selection: Live Event 4

    Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection: Live Event 4

    Free
  • Thu 26
    Featured October 26, 2023 @ 1:00 pm - 2:00 pm EDT Writing Quantitative Research Reports: Live Event

    Writing Quantitative Research Reports: Live Event 7

    Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 7

    Free
  • November 2023

  • Tue 14
    Featured November 14, 2023 @ 11:00 am - 12:00 pm EST

    Mobile & Online Qualitative Research Methods: Live Event 4

    Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4

    Free
  • Thu 30
    Featured November 30, 2023 @ 12:00 pm - 1:00 pm EST

    Market Segmentation: Methodology Options & Project Planning Live Event 4

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • February 2024

  • Thu 22
    Featured February 22, 2024 @ 3:00 pm - 4:00 pm EST

    3 Approaches to Customer Journey Mapping (Live Event)

    Research Rockstar MA, United States

    RSVP for this event is required. To RSVP click here. Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are you will need to deliver a customer journey map. When done well, these maps help businesses identify pain points and opportunities to optimize their products… Continue reading 3 Approaches to Customer Journey Mapping (Live Event)

  • June 2024

  • Tue 11
    June 11, 2024 @ 1:00 pm - 2:00 pm EDT

    Live Event: Journals for the Win

    RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective:  Fantastic academic journals exist that are solid sources of research-advancing continuing… Continue reading Live Event: Journals for the Win

  • November 2024

  • Thu 21
    November 21, 2024 @ 3:00 pm - 4:00 pm EST

    Live Event: Tired of Bar Charts? Refresh Your Data Visualization Options

    RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will learn to choose from 20+ data visualization options that support their work.

  • February 2025

  • Tue 11
    February 11 @ 1:00 pm - 2:00 pm EST

    Live Event: 10 ChatGPT Prompts for Drafting Management Summaries

    Sign up for this event is required. Sign up here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After attending this live event, participants will be able to use ChatGPT prompts that generate clear and accurate management summary drafts, turning AI into a helpful… Continue reading Live Event: 10 ChatGPT Prompts for Drafting Management Summaries

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