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Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more.
Includes examples, demonstrations, exercises, downloadable job aids, and reference sheets.
By the end of this 4-part course, students will know when to recommend these methods, how to plan for these projects, and how to set clear expectations with clients and colleagues about their benefits and limitations.