Uncovering Brand Loyalty Drivers: Choosing the Right Research Methods There is no universal model for what drives brand loyalty. As researchers know, the drivers can vary significantly by industry, product… Continue reading Free Live Event: How to Select Research Methods for Brand Loyalty Studies
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Upcoming Live eLearning Events: Hypothesis Testing for Survey Data, AI Tools That Cut Qualitative Analysis Time in Half
A common frustration for researchers has nothing to do with data quality or methodological rigor. We design strong studies, invest weeks in fieldwork and analysis, and deliver reports filled with… Continue reading Making Research Matter: Closing the Utilization Gap
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Upcoming Live eLearning Events: Evaluating Online Panel Providers, Exploring Brand Loyalty Drivers, and Hypothesis Testing for Survey Data
We’ve updated our Sampling Methods course. Backstage Pass members now get a new eTextbook with 150-day access, at no extra cost. It’s Marketing Research (12th Edition) by Carl McDaniel Jr.… Continue reading New eTextbook for Sampling Methods Course: Clear, Practical, Current
Negotiation and Persuasion Skills for Researchers is the focus of our next Live Event—designed to help researchers handle tough conversations with clarity and confidence. This session includes guidance from Persuasion: Convincing… Continue reading Negotiation & Persuasion Skills for Research Success
As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves… Continue reading Research in 2026: Policy Changes May Ease Key Risks
Shrinking budgets. Expanding responsibilities. Tight timelines. For many professionals in market research, CX Research, and UX Research, planning ahead for training—or committing to a full membership—just doesn’t fit. Now it… Continue reading Explore Individual Courses for CX, UX, and Market Research
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Prompt Engineering and Business Presence Skills for Researchers, Negotiation and Persuasion Skills, and Linking Research Results eLearning Live Events
Successful in-depth interviewing (IDI) research requires harmony between project goals and moderator execution. When that harmony is achieved, project goals are met, and decisions are fueled. When it’s missing, it… Continue reading Wide-Angle or Zoom? Why Great IDI Research Starts with Alignment
