Negotiation and Persuasion Skills for Researchers is the focus of our next Live Event—designed to help researchers handle tough conversations with clarity and confidence. This session includes guidance from Persuasion: Convincing… Continue reading Negotiation & Persuasion Skills for Research Success
As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves… Continue reading Research in 2026: Policy Changes May Ease Key Risks
Shrinking budgets. Expanding responsibilities. Tight timelines. For many professionals in market research, CX Research, and UX Research, planning ahead for training—or committing to a full membership—just doesn’t fit. Now it… Continue reading Explore Individual Courses for CX, UX, and Market Research
Successful in-depth interviewing (IDI) research requires harmony between project goals and moderator execution. When that harmony is achieved, project goals are met, and decisions are fueled. When it’s missing, it… Continue reading Wide-Angle or Zoom? Why Great IDI Research Starts with Alignment
In qualitative research, the discussion guide is a written sequence of questions that the moderator uses to collect data. Much like a questionnaire in survey research, the discussion guide ensures… Continue reading Too Many Questions, Too Little Time: Protecting Data Quality from Discussion Guide Bloat
As market research and insights professionals, contracts may not be our favorite part of the job, but they do cross our desks—and they can make or break a project. Even… Continue reading The Researcher’s Guide to Spotting Red Flags in Contracts
For Researchers Tasked with Their First Survey Assignment If you work in market research, CX research, or UX research, chances are someone has already asked: “Can you write a quick… Continue reading Help! I Have to Write a Survey—How Do I Pick Answer Options?
Getting a great client-moderator match is always tricky in any kind of qualitative research. That’s why, when those matches work, they often turn into long-term partnerships. In qualitative research, the… Continue reading A Candid Conversation About IDI Research
Why the Real Barriers to Success Are Often Structural Here’s the thing: the biggest barrier to AI success in research teams isn’t choosing the right tools or use cases—though those… Continue reading The Brutal Truth About AI Adoption in Research Teams
Format, Structure, and Length Considerations Writing a qualitative research report is like preparing a gourmet meal—you need the right ingredients, proper technique, and perfect timing to satisfy your audience. Just… Continue reading Writing Effective Qualitative Reports for Market Research, UX, and CX Projects
