We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Tips for Cleaning Survey Data, Questionnaire Design, AI Executive Summaries eLearning Live Events
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Quantitative Analysis, AI Executive Summaries, and Reporting eLearning Live Events
Format, Structure, and Length Considerations Writing a qualitative research report is like preparing a gourmet meal—you need the right ingredients, proper technique, and perfect timing to satisfy your audience. Just… Continue reading Writing Effective Qualitative Reports for Market Research, UX, and CX Projects
MaxDiff is a powerful tool for understanding customer priorities. Whether you use built-in features from Alchemer or specialty platforms like Sawtooth Software, it’s a must-have method in your research toolkit.… Continue reading Keep the MaxDiff Momentum Going
Reporting qualitative data from market research studies involves transforming rich, unstructured data into a clear, useful narrative. Researchers often face the challenge of completing this task swiftly—sometimes faster than ideal.… Continue reading Speed vs. Accuracy in Qualitative Research: Avoiding the Trap of “Faux Quant”
In market research, one surprisingly simple yet frequently overlooked way to elevate our work is through the use of descriptive slide titles. While it may seem like a minor detail,… Continue reading Elevating Market Research Reports: The Power of Descriptive Slide Titles
If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)… Continue reading The Problem with NPS: It’s Not What You Think!
In market research, qualitative data collection often operates under tight deadlines and high expectations. Tasks like conducting 30 in-depth interviews (IDIs), moderating focus groups, or managing an online community board… Continue reading Streamlining Market Research with Effective Top-Line Reporting
As market research and customer insights professionals, we’ve all been there. You deliver a project with bold opportunities that could truly set your client or company apart. You uncover hidden… Continue reading Using Research to Embrace Hidden Strengths
As Market Research & Insights professionals, we’ve all faced those moments when tough truths—like low customer satisfaction scores or unfavorable brand perceptions—need to be shared. Delivering survey findings can make… Continue reading Delivering Tough Findings in Market Research: Turning Bad News into Opportunity
