Here’s a powerful tip that many of our Research Rockstar students love: use frameworks like SWOT analysis in your research reports. While it’s typically associated with business strategy, and perhaps… Continue reading How Frameworks Like SWOT Can Transform Your Market Research Reports
It’s that time of year when you’re juggling last-minute project requests and scoping out 2025 budget plans. It can be stressful, but we’ve got your back! Check out the 3… Continue reading Master the Year-End Rush: 3 Job Aids to Streamline Your Market Research Meetings
As Market Research & Insights professionals, many of us thrive on the excitement of methodology planning, data analysis, and that “on stage” moment when we present our findings. Those are… Continue reading 21 Essential Client & Sales Communications Acronyms for Market Researchers
Many of us in Market Research & Insights work on projects that intersect with our colleagues in marketing and business strategy. While these fields are closely related to market research,… Continue reading 20 Essential Marketing and Business Strategy Acronyms for Market Researchers
For Market Research & Insights professionals conducting survey projects, you’re probably already familiar with the importance of sampling and demographics in shaping accurate results. However, navigating the complexities of these… Continue reading 15 Essential Market Research Sampling and Demographics Acronyms
For market researchers working on survey projects, you likely have at least a moderate understanding of the statistics we use to summarize and analyze results. However, with so many acronyms… Continue reading 19 Essential Statistics for Market Research Acronyms
Social desirability bias is one of those hidden risks that can quietly undermine the quality of market research data. In essence, it’s when respondents provide answers they think are more… Continue reading How to Get Honest Answers: Combating Social Desirability Bias in Surveys
We’ve all been there—feeling overwhelmed by the endless stream of market research acronyms. Whether you’re deep into qualitative research or managing client communications, it can be challenging to keep track… Continue reading Introducing Our 100 Essential Market Research Acronyms Series
We’re thrilled to introduce our new and improved Free Trial for Research Rockstar eLearning! Whether you’re looking to sharpen existing skills or explore new areas, our expert-led courses are designed… Continue reading Announcing Our New and Improved Free Trial for Aspiring Research Rockstars
Introducing IDI Rockstar Pro, the ultimate tool for elevating your team’s qualitative research interviewing skills. In the world of Market Research, Insights, and CX, effective in-depth interviews (IDIs) are crucial… Continue reading Introducing IDI Rockstar Pro: For Amazing IDI Interviews
