Leading a Market Research & Insights team in 2025 can feel like flying an airplane with uncertain fuel reserves and a constantly changing flight plan. And adding to the stress,… Continue reading Flying Lean with the Wrong Flight Plan: Are Insights Teams Facing a Flexibility Crisis?
What percentage of your team’s qualitative research projects exceed expectations? What percent fall short? The brutal reality is that qualitative research is hard, and as a team leader, it’s challenging… Continue reading Building a Qualitative Research Dream Team: How to Sharpen Your Researchers’ Skills for Maximum Impact
As market research and customer insights professionals, we’ve all been there. You deliver a project with bold opportunities that could truly set your client or company apart. You uncover hidden… Continue reading Using Research to Embrace Hidden Strengths
We’re exploring something new and would love your feedback! Our team has been experimenting with YouTube shorts—those quick, 1-minute videos—to see if they’re useful for Research Rockstar students and the… Continue reading Feedback Wanted: Are YouTube Shorts Effective for Research Rockstar’s Community?
As a Market Research & Insights professional, you’re juggling more than just projects—you’re juggling people. Executives, other researchers, data wizards, consultants, vendors… the list goes on. And each of these… Continue reading Wrapping Up: How Fluent Are You in Market Research & Insights Acronyms?
It’s that time of year when you’re juggling last-minute project requests and scoping out 2025 budget plans. It can be stressful, but we’ve got your back! Check out the 3… Continue reading Master the Year-End Rush: 3 Job Aids to Streamline Your Market Research Meetings
As Market Research & Insights professionals, many of us thrive on the excitement of methodology planning, data analysis, and that “on stage” moment when we present our findings. Those are… Continue reading 21 Essential Client & Sales Communications Acronyms for Market Researchers
Many of us in Market Research & Insights work on projects that intersect with our colleagues in marketing and business strategy. While these fields are closely related to market research,… Continue reading 20 Essential Marketing and Business Strategy Acronyms for Market Researchers
For Market Research & Insights professionals conducting survey projects, you’re probably already familiar with the importance of sampling and demographics in shaping accurate results. However, navigating the complexities of these… Continue reading 15 Essential Market Research Sampling and Demographics Acronyms
For market researchers working on survey projects, you likely have at least a moderate understanding of the statistics we use to summarize and analyze results. However, with so many acronyms… Continue reading 19 Essential Statistics for Market Research Acronyms
