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Category: Micro Topics

Negotiation & Persuasion Skills for Research Success

Negotiation and Persuasion Skills for Researchers is the focus of our next Live Event—designed to help researchers handle tough conversations with clarity and confidence. This session includes guidance from Persuasion: Convincing… Continue reading Negotiation & Persuasion Skills for Research Success

Prompt Engineering and Business Presence Skills for Researchers, Negotiation and Persuasion Skills, and Linking Research Results eLearning Live Events

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We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Prompt Engineering and Business Presence Skills for Researchers, Negotiation and Persuasion Skills, and Linking Research Results eLearning Live Events

Wide-Angle or Zoom? Why Great IDI Research Starts with Alignment

Successful in-depth interviewing (IDI) research requires harmony between project goals and moderator execution. When that harmony is achieved, project goals are met, and decisions are fueled. When it’s missing, it… Continue reading Wide-Angle or Zoom? Why Great IDI Research Starts with Alignment

Too Many Questions, Too Little Time: Protecting Data Quality from Discussion Guide Bloat

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In qualitative research, the discussion guide is a written sequence of questions that the moderator uses to collect data. Much like a questionnaire in survey research, the discussion guide ensures… Continue reading Too Many Questions, Too Little Time: Protecting Data Quality from Discussion Guide Bloat

Delivering Research to Brand and Product Managers, AI Executive Summaries, and Negotiation and Persuasion Skills eLearning Live Events

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Delivering Research to Brand and Product Managers, AI Executive Summaries, and Negotiation and Persuasion Skills eLearning Live Events

The Researcher’s Guide to Spotting Red Flags in Contracts

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As market research and insights professionals, contracts may not be our favorite part of the job, but they do cross our desks—and they can make or break a project. Even… Continue reading The Researcher’s Guide to Spotting Red Flags in Contracts

Help! I Have to Write a Survey—How Do I Pick Answer Options?

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For Researchers Tasked with Their First Survey Assignment If you work in market research, CX research, or UX research, chances are someone has already asked: “Can you write a quick… Continue reading Help! I Have to Write a Survey—How Do I Pick Answer Options?

Tips for Cleaning Survey Data, Questionnaire Design, AI Executive Summaries eLearning Live Events

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Tips for Cleaning Survey Data, Questionnaire Design, AI Executive Summaries eLearning Live Events

Quantitative Analysis, AI Executive Summaries, and Reporting eLearning Live Events

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Quantitative Analysis, AI Executive Summaries, and Reporting eLearning Live Events

Speed vs. Accuracy in Qualitative Research: Avoiding the Trap of “Faux Quant”

Reporting qualitative data from market research studies involves transforming rich, unstructured data into a clear, useful narrative. Researchers often face the challenge of completing this task swiftly—sometimes faster than ideal.… Continue reading Speed vs. Accuracy in Qualitative Research: Avoiding the Trap of “Faux Quant”