Successful in-depth interviewing (IDI) research requires harmony between project goals and moderator execution. When that harmony is achieved, project goals are met, and decisions are fueled. When it’s missing, it… Continue reading Wide-Angle or Zoom? Why Great IDI Research Starts with Alignment
In qualitative research, the discussion guide is a written sequence of questions that the moderator uses to collect data. Much like a questionnaire in survey research, the discussion guide ensures… Continue reading Too Many Questions, Too Little Time: Protecting Data Quality from Discussion Guide Bloat
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Delivering Research to Brand and Product Managers, AI Executive Summaries, and Negotiation and Persuasion Skills eLearning Live Events
As market research and insights professionals, contracts may not be our favorite part of the job, but they do cross our desks—and they can make or break a project. Even… Continue reading The Researcher’s Guide to Spotting Red Flags in Contracts
For Researchers Tasked with Their First Survey Assignment If you work in market research, CX research, or UX research, chances are someone has already asked: “Can you write a quick… Continue reading Help! I Have to Write a Survey—How Do I Pick Answer Options?
We may be biased, but our recent Live Event with Amy Anderson and Leslie Rich, PhD, delivered a clarity jolt for researchers juggling data quality and deadlines. Their deep dive… Continue reading What You Missed: Data Cleaning Truth Bombs from Amy Anderson & Leslie Rich, PhD
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Tips for Cleaning Survey Data, Questionnaire Design, AI Executive Summaries eLearning Live Events
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Quantitative Analysis, AI Executive Summaries, and Reporting eLearning Live Events
Getting a great client-moderator match is always tricky in any kind of qualitative research. That’s why, when those matches work, they often turn into long-term partnerships. In qualitative research, the… Continue reading A Candid Conversation About IDI Research
Why the Real Barriers to Success Are Often Structural Here’s the thing: the biggest barrier to AI success in research teams isn’t choosing the right tools or use cases—though those… Continue reading The Brutal Truth About AI Adoption in Research Teams
