Market Research meets Neuroscience! As market researchers, our goal is to uncover genuine and meaningful insights about specified target markets. However, we are often thwarted when research participants share superficial… Continue reading The Deeper Why: Subconscious Drivers of Consumer Behavior
In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide deck-style reports to written… Continue reading The Surprisingly Stable Appeal of Slide-style Reports in Qualitative Research
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research
If you’re new to the Market Research and Insights profession you may be surprised to learn that we have specific ethical and legal guidelines to which we must adhere. While… Continue reading Managing Clients Who Ask for Unethical or Illegal Research Activity
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student?… Continue reading Live Events: Ethical & Legal, Market Segmentation, QDA & More
High-quality market research data requires a high-quality sample. But diving into sampling can be trickier than it looks, partially because the jargon around sampling methods does get a bit geeky.… Continue reading Demystifying Probability and Non-probability Samples
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: QRE 201, Open-Ended Questions, Writing Quantitative Research Reports & More
Getting ready to advance your Market Research and Insights career in 2023? With our high-quality, skill-based microlearning offerings, found in the new All Access Backstage Pass, students will have even greater flexibility… Continue reading 2023 Market Research Training Paths: 4 Options
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Announcing Research Rockstar’s New Market Research eLearning Format! Back in August, we let our students know that big changes were coming in 2023. buy zydena online buy zydena no prescription… Continue reading Motivate and Retain Research Talent
