We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Quantitative Analysis, AI Executive Summaries, and Reporting eLearning Live Events
Why the Real Barriers to Success Are Often Structural Here’s the thing: the biggest barrier to AI success in research teams isn’t choosing the right tools or use cases—though those… Continue reading The Brutal Truth About AI Adoption in Research Teams
Leading a Market Research & Insights team in 2025 can feel like flying an airplane with uncertain fuel reserves and a constantly changing flight plan. And adding to the stress,… Continue reading Flying Lean with the Wrong Flight Plan: Are Insights Teams Facing a Flexibility Crisis?
MaxDiff is a powerful tool for understanding customer priorities. Whether you use built-in features from Alchemer or specialty platforms like Sawtooth Software, it’s a must-have method in your research toolkit.… Continue reading Keep the MaxDiff Momentum Going
Good news, Research Rockstars! You asked, and we delivered. Our brand-new 6 Steps to Successful Conjoint Projects job aid is packed with practical guidance to help you design successful conjoint… Continue reading New Conjoint Analysis Job Aid!
Reporting qualitative data from market research studies involves transforming rich, unstructured data into a clear, useful narrative. Researchers often face the challenge of completing this task swiftly—sometimes faster than ideal.… Continue reading Speed vs. Accuracy in Qualitative Research: Avoiding the Trap of “Faux Quant”
In market research, one surprisingly simple yet frequently overlooked way to elevate our work is through the use of descriptive slide titles. While it may seem like a minor detail,… Continue reading Elevating Market Research Reports: The Power of Descriptive Slide Titles
If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)… Continue reading The Problem with NPS: It’s Not What You Think!
As research report writers, it’s our responsibility to ensure that our findings are clear, actionable, and impactful. One versatile tool that can help with this is the Perceptual Map. While… Continue reading Perceptual Maps – Turning Qualitative Data Into Clear Insights
It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios
