As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves… Continue reading Research in 2026: Policy Changes May Ease Key Risks
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Prompt Engineering and Business Presence Skills for Researchers, Negotiation and Persuasion Skills, and Linking Research Results eLearning Live Events
Successful in-depth interviewing (IDI) research requires harmony between project goals and moderator execution. When that harmony is achieved, project goals are met, and decisions are fueled. When it’s missing, it… Continue reading Wide-Angle or Zoom? Why Great IDI Research Starts with Alignment
In qualitative research, the discussion guide is a written sequence of questions that the moderator uses to collect data. Much like a questionnaire in survey research, the discussion guide ensures… Continue reading Too Many Questions, Too Little Time: Protecting Data Quality from Discussion Guide Bloat
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Delivering Research to Brand and Product Managers, AI Executive Summaries, and Negotiation and Persuasion Skills eLearning Live Events
We may be biased, but our recent Live Event with Amy Anderson and Leslie Rich, PhD, delivered a clarity jolt for researchers juggling data quality and deadlines. Their deep dive… Continue reading What You Missed: Data Cleaning Truth Bombs from Amy Anderson & Leslie Rich, PhD
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Tips for Cleaning Survey Data, Questionnaire Design, AI Executive Summaries eLearning Live Events
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Quantitative Analysis, AI Executive Summaries, and Reporting eLearning Live Events
Why the Real Barriers to Success Are Often Structural Here’s the thing: the biggest barrier to AI success in research teams isn’t choosing the right tools or use cases—though those… Continue reading The Brutal Truth About AI Adoption in Research Teams
Leading a Market Research & Insights team in 2025 can feel like flying an airplane with uncertain fuel reserves and a constantly changing flight plan. And adding to the stress,… Continue reading Flying Lean with the Wrong Flight Plan: Are Insights Teams Facing a Flexibility Crisis?
