I saw some great interest this morning in the idea of a survey grading site. Inspired by yet another awful questionnaire design (one that had been sent to the market research community itself, ironically), I threw out the idea half-joking.
I was thrilled to see responses to the idea from great tweeps like @MDMktingSource @conversition @MargaretRoller.
Could this crazy idea have legs?
One idea: Perhaps a volunteer committee of 6 experienced researchers would get together once a month or so (virtually, of course), to review and grade questionnaires? We could come up with an agreed upon system for the grading process. And if we are daring enough, post a best and worst list?
As Annie pointed out, “Perhaps a survey rating system would encourage the quality #MRX companies to say no to bad surveys?”
And I have to confess, a “wall of shame” does appeal to me.
What do you think? Is this worthwhile? Would it encourage good survey design? Could we get a sponsor for it?? Are there legal issues? Please add comments, ideas, and sponsor nominations in comments.