“Should I use Twitter or has it just turned into a megaphone for sales?”
“Hashtags are so confusing”
“What’s my first step on Instagram”
“What the heck is Snapchat?”
These are questions that we often hear from clients. But let’s be clear: from a research standpoint, these are not the questions we should be addressing.
To be the best resource for your clients, you need to be savvy in using social media for research purposes, considering questions such as:
What are the market research best practices for using social media for research?
How well does social media sampling reflect your target markets? What bias exists?
How do you deal with limited demographics?
Does at least a minimum buzz exist around the client or brand?
If the client has enough of a footprint in social media, then you can’t ignore using social media research to glean customer insights. The conversations are happening; you can help your clients listen in. You should be able to counsel your clients on the best ways to use social media to gain rich insights through monitoring, social sampling and more.
We’re bringing back our popular Social Media Meets Market Research class for the fall! In 90 minutes of class time we provide a comprehensive overview of how social media and market research converge. This class includes examples, software demonstrations, interactive exercises, and real-time Q&A with the instructor. Click here to see a sample from this class.