What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? ” “What if we change the location of our annual conference?” “How… Continue reading What Makes Conjoint Analysis Compelling?
What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? ” “What if we change the location of our annual conference?” “How… Continue reading What Makes Conjoint Analysis Compelling?
“Do you do conjoint analysis? I’ve heard that it can be helpful in determining product features. Can you tell me more?” Often the first time conjoint comes up is in… Continue reading Conjoint Analysis — Confusing or Compelling?
