How Are You Measuring Satisfaction?

Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in… Continue reading How Are You Measuring Satisfaction?

Observe, Ask, Analyze — Enhance Your Qualitative Research Skills

Happy New Year! As we kick off 2017, the focus for many of us is on renewal and growth. Consider how many “New Year, New You” advertisements you see in… Continue reading Observe, Ask, Analyze — Enhance Your Qualitative Research Skills