What do you think? Which has the highest success rate in Corporate America: Big Data, Survey Research or Ethnographic Research? buy synthroid online synthroid no prescription Ultimately, it doesn’t matter.… Continue reading Success Rates for Big Data, Survey Research & Ethnographic Research
Big Data. CX. UX. How can a company take advantage of these burgeoning fields of business optimization without hiring dozens of experts? After all, either someone needs to do all of this amazing work, or at least be expert enough to manage the outsourcers who do it for you.
Point-Counterpoint: What’s the Big Deal with Big Data?
I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections between them. I mean us. Wait… OK, well, that’s why it is messy.
Here are a few points made by each speaker at the MRA’s Corporate Researchers Conference, followed by my take away.
Based on the responses of the event’s participants, big data seems to pick up where market research leaves off, and vice versa. One speaker, Justin Sampson, chief executive of Barb, noted that big data fails to understand the context, and the social nature, of life. Market research can fill that void.
