We’ve just refreshed the job aids in Market Research 101, and they’re worth another look.
These short PDFs—most just one to two pages—are designed as bite-sized references you can come back to between projects, during planning, or when you need a quick refresher without rewatching a full lesson. Think of them as the backstage passes to the course—practical, portable, and ready when you are.
Here are five recently updated favorites, with direct links for easy access:
- Choosing the Right Methodology
A practical guide to aligning research methods with business questions, constraints, and decision needs.
Length: 1 page
- Population Considerations
A concise checklist to help define, evaluate, and sanity-check your target population before fieldwork begins.
Length: 2 pages
- Project Schedule Sample
A sample research timeline you can adapt to scope, stakeholders, and real-world constraints.
Length: 2 pages
- Specifying Market Research Objectives
A structured approach to writing clear, decision-focused research objectives that guide the entire project.
Length: 5 pages
- Successful Projects
A high-level overview of the core elements that consistently show up in well-run research engagements.
Length: 2 pages
If you haven’t revisited the job aids lately, now’s a great time—they’re built to support real work, not just coursework.
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