Prompt Engineering and Business Presence Skills for Researchers, Negotiation and Persuasion Skills, and Linking Research Results eLearning Live Events

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the comfort of your own space. Scheduled for 55 minutes each, to save you 5 minutes before your next meeting. Click Here to Sign Up.

Upcoming Events & Details:

Prompt Engineering for Researchers — Amping Up Questionnaire and Discussion Guide Development

When: Tuesday, November 4 @ 1:00 PM ET.
Instructor: Kathryn Korostoff
Agenda: In this session, we’ll explore how prompt engineering can amp up the development of questionnaires and discussion guides—making the process faster, sharper, and less stressful. Using real before-and-after examples, with specific prompts.
Learning Objective: Upon completion, participants will learn how to use precise prompting methods to create effective questionnaires and discussion guides that follow established best practices, while keeping AI outputs tightly aligned with research objectives and free from vague or off-target suggestions.
Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: How-to.

Negotiation and Persuasion Skills for Market Research & Insights Professionals

When: Thursday, November 20 @ 3:00 PM ET.
Instructor: Michelle LeGros and Marni Martens
Agenda: Mastering negotiation and persuasion skills isn’t just for salespeople—it’s a must-have for research professionals who need to influence stakeholders, secure buy-in, and advocate for their work with confidence.
Learning Objective: This session covers how to handle research negotiations—like managing scope changes and aligning on priorities—and how to share insights persuasively, especially with skeptical audiences. Attendees will leave with strategies, sample language, and greater confidence.
Level: All—Suitable for all levels.
Format: How-to.

Linking Research Results to Potential Business Actions

When: Tuesday, December 2 @ 1:00 PM ET.
Instructor: Jeff McKenna
Agenda: When we connect our research findings to real business decisions, we increase our value—and our influence.
Learning Objective: Attendees will learn how to craft conclusions and recommendations stakeholders can actually use—by framing insights through a clear business lens. We’ll explore how to bridge the gap between results and impact, linking findings to saving money, driving revenue, and guiding strategy.
Level: Any—Suitable for all levels.
Format: Hot Topics.

Projecting Confidence: Business Presence Skills for Researchers

When: Thursday, December 18 @ 3:00 PM ET.
Instructor: Michelle LeGros
Agenda: Even when we know our research is solid, presenting it can bring on nerves or second-guessing. And some researchers wrestle with how to show confidence without sacrificing objectivity. But here’s the thing: even the most rigorous work can be overlooked if it’s not delivered with clarity and credibility. Strong delivery skills help us earn trust, hold attention, and connect our insights to what matters most to stakeholders.
Learning Objective: Attendees will learn how to project confidence when presenting research findings, especially in executive and cross-functional settings. We’ll share practical strategies for:
Delivery: Mastering vocal tone, pacing, body language, and structure to confidently present findings
Credibility: Demonstrating expertise through clear, evidence-based language and composed presence
Relevance: Tailoring findings to connect directly with stakeholders’ goals, making messages compelling and actionable
Level: Any—Suitable for all levels.
Format: Application.

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