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Ronda Slaven

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Phone (877) 762-5710
Email instructors@researchrockstar.com
Website https://training.researchrockstar.com/pages/all-instructors

Ronda Slaven is a Market Research & Consumer Insights professional with over 20 years of experience leading strategic research initiatives across a variety of industries such as financial service, consumer packaged goods and retail. ​

Ronda is currently the Market Insights Leader at Synchrony Financial where she manages a team focused on business, consumer and competitor insights as well as macro-trends. In 2014, Ronda aided Synchrony Financial through its’ separation from General Electric; helping guide the build of a new brand position in the market through research and insights. ​Prior to Synchrony, Ronda held various research leadership roles at Heinz North America, Alliance Data Systems, and spent 5 years on the supplier side managing a focus group facility in Columbus, OH. ​

In addition to her research expertise, Ronda considers herself a strong consumer advocate, always looking for opportunities to bring the voice of the customer to the forefront of business. Recently, Ronda has enjoyed spending time mentoring and educating college students in a variety of areas related to market research and consumer insights.

​Ronda lives in Beavercreek, OH with her husband and two daughters. ​

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  • December 2022

  • Wed 7

    Ethnographic Research for Customer Insights

    Featured December 7, 2022 @ 1:00 pm - 3:00 pm EST

    Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash-course on ethnography. No previous experience required: this is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will teach important… Continue reading Ethnographic Research for Customer Insights

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