Kathryn Korostoff

(877) 762-5710

https://training.researchrockstar.com/pages/all-instructors

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Events from this host

November 2021
Ethnographic Research for Customer Insights

Featured November 4, 2021 @ 1:00 pm - 3:00 pm EDT

Click Here to Access Your Live Session Anthropology meets market research in this fast-paced, crash-course on ethnography. No previous experience required: this is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will teach important… Continue reading Ethnographic Research for Customer Insights

Free
Questionnaire Design 101: A 10-Step Process

November 20, 2021 @ 1:00 pm - 3:00 pm EST

Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff will teach students to manage the process from beginning to end. Includes tips for pre-testing and how to avoid common mistakes in survey research.
January 2022
Questionnaire Design 101: A 10-Step Process

Featured January 20, 2022 @ 1:00 pm - 3:00 pm EST

Click Here to Access the Live Session Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in survey research.

Free
February 2022
Focus Groups: Project Design & Management

Featured February 8, 2022 @ 1:00 pm - 2:30 pm EST Focus Groups: Project Design & Management

Click Here to Access The Live Session Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
Focus Groups: Project Design & Management

Featured February 15, 2022 @ 1:00 pm - 2:30 pm EST Focus Groups: Project Design & Management

Click Here to Access The Live Session Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
March 2022
Focus Groups: Project Design & Management

Featured March 1, 2022 @ 1:00 pm - 2:30 pm EST Focus Groups: Project Design & Management

Click Here to Access The Live Session Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
Focus Groups: Project Design & Management

Featured March 8, 2022 @ 1:00 pm - 2:30 pm EST Focus Groups: Project Design & Management

Click Here to Access The Live Session Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
Writing Qualitative Research Reports

Featured March 16, 2022 @ 1:00 pm - 2:30 pm EDT Writing Qualitative Research Reports

Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
Writing Qualitative Research Reports

Featured March 23, 2022 @ 1:00 pm - 2:30 pm EDT Writing Qualitative Research Reports

Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
Writing Qualitative Research Reports

Featured March 30, 2022 @ 1:00 pm - 2:30 pm EDT Writing Qualitative Research Reports

Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
April 2022
Writing Qualitative Research Reports

Featured April 6, 2022 @ 1:00 pm - 2:30 pm EDT Writing Qualitative Research Reports

Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
Mobile & Online Qualitative Research Methods

Featured April 27, 2022 @ 8:00 am - 5:00 pm EDT Mobile & Online Qualitative Research Methods

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
May 2022
Mobile & Online Qualitative Research Methods

Featured May 4, 2022 @ 8:00 am - 5:00 pm EDT Mobile & Online Qualitative Research Methods

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Mobile & Online Qualitative Research Methods

Featured May 11, 2022 @ 8:00 am - 5:00 pm EDT Mobile & Online Qualitative Research Methods

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Mobile & Online Qualitative Research Methods

Featured May 18, 2022 @ 8:00 am - 5:00 pm EDT Mobile & Online Qualitative Research Methods

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
June 2022
Writing Quantitative Research Reports

Featured June 2, 2022 @ 1:00 pm - 2:30 pm EDT Writing Quantitative Research Reports

Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Social Media Research & Sentiment Analysis

Featured June 7, 2022 @ 11:00 am - 1:00 pm EDT

Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use social media… Continue reading Social Media Research & Sentiment Analysis

Free
Improving Customer Satisfaction: Monitoring Methods that Deliver Insights

Featured June 8, 2022 @ 11:00 am - 1:00 pm EDT

Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.

Free
Writing Quantitative Research Reports

Featured June 9, 2022 @ 1:00 pm - 2:30 pm EDT Writing Quantitative Research Reports

Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Behavioral Economics for Market Researchers

Featured June 15, 2022 @ 1:00 pm - 2:30 pm EDT Behavioral Economics for Market Researchers

Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers
Writing Quantitative Research Reports

Featured June 16, 2022 @ 1:00 pm - 2:30 pm EDT Writing Quantitative Research Reports

Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Behavioral Economics for Market Researchers

Featured June 22, 2022 @ 1:00 pm - 2:30 pm EDT Behavioral Economics for Market Researchers

Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers