Julie Worwa is the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to meet clients’ business objectives. She builds strong relationships with clients, communicating depth of expertise and results in clear, concise, and actionable reports and demonstrations. Julie has personally completed 500+ primary research projects, with deep expertise in consumer behavior, customer satisfaction, market segmentation, needs discovery, and product concept testing.
Sign up for this event is required. Sign Up Here. Format: Tool Demo Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After this session, participants will be able to confidently recommend the use of factor and/or cluster analysis based on research goals, data characterisitics, and desired… Continue reading Live Event: Using SPSS for Factor & Cluster Analysis (Hands-On)
