We’ve updated our Sampling Methods course.
Backstage Pass members now get a new eTextbook with 150-day access, at no extra cost. It’s Marketing Research (12th Edition) by Carl McDaniel Jr. and Roger Gates, selected for clarity and practical relevance for the Research Rockstar student community.
Why We Switched
Student feedback told us the previous eTextbook was starting to feel dated. We agree. So we evaluated 20+ options and chose this one for its:
- Clear, accurate definitions
- Practical, business-relevant language
- Real-world examples for CX, UX, and market research
How It Supports Skills
The eTextbook reinforces the Sampling Methods course and addresses the course learning objectives in combination with the video lessons and job aids. While sampling is just one chapter in this book, coverage closely mirrors the course:
- Developing a sampling plan
- Probability and nonprobability sampling
- Sample sources
- Sample size needs and calculations
Access Details
Backstage Pass members can request an access code from the Sampling Methods course. Request it when you start to use the full 150 days.
