Market Research Training Options

bigstockphoto_Computer_Keyboard_With_Key_Lea_4727067I am a big fan of online training; the convenience (no travel!), the access (watch a class as many times as you want!), the immediacy (get the info you want NOW!), and the customization (skip the stuff you know; fast forward to the good stuff!). Oh, and it’s 80% of Research Rockstar’s business. So, yeah, I am a little biased.

But online training isn’t the best option for all market research topics, or for all learners. From time to time I do have clients for whom I recommend in-person training options.

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This is especially true for clients interested in focus group moderating and hands-on statistical analysis. Focus group moderation and hands-on statistical analysis do require teacher interaction, as the nuances can get complex and immediate teacher feedback is critical. And there is the occasional client who really does prefer attending 2-day seminars away from home (some people just learn better when they are in a different setting).

When I do recommend in-person training, these are the options I most often suggest:

  • Burke Institute: I ran an agency for 13 years, and this is where I sent my employees for in-person training. Great content, excellent teachers.
  • RIVA: Some of the best moderators I have worked with had their training at RIVA.
  • SPSS: If you want hands-on training with SPSS, well, it’s kinda obvious.

And then there are market research conferences and workshops where some excellent educational content is available.

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Some of these are annual events:

  • The Market Research Event (IIR)
  • The AMA’s Market Research Conference
  • The Marketing Research Association (MRA) hosts several learning events and conferences each year:
  • CASRO hosts several conferences and in-person educational events each year as well.

The topics offered in Research Rockstar’s online training library are generally different from the ones offered by in-person venues. Research Rockstar classes tend to focus on:

  • Practical considerations when designing projects
  • Best practices for hiring and managing market research agencies
  • Tips for managing specific types of projects (such as message testing, product concept testing, customer loyalty, and brand awareness studies)
  • Recommendations for how to create and promote market research results within your organization
  • Concise overviews of market research methods and techniques
  • Strategies for maximizing market research success

These topics can be handled well in online formats. The content is precise and can be clearly documented.

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And these are topics that are convenient to have online as a reference tool; Research Rockstar members just log-in anytime they need a refresher.

So, yes, I’m an advocate for online training. But several excellent options do exist for in-person training on market research topics.

[Did I miss your favorite in-person market research training resource? Please add it in the comments. Thanks.]

[Seeking some type of market research-related training but having trouble finding resources? Email or call me with your topic of interest, and I’ll try to make a recommendation.

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]

[Read our recent News Release about Research Rockstar Online Training: NEWS]

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