Find Segmentation Experts Safely and Easily.
Need a market research contractor who knows how to plan segmentation studies, using a mix of secondary research, qualitative research, and/or quantitative research? Perhaps one who also conducts data analysis using techniques such as factor and cluster analysis or LCM? Maybe one who is highly skilled at profiling and naming segments?
The Rent-a-Researcher service has a pool of over 150 fully vetted market research contractors with various areas of expertise.
More than 20 of our experts have specific expertise in planning and conducting market segmentation studies.
Our client, a medical device company, had a negative experience three years ago with a full-service market research agency. The agency delivered a rushed and error-filled analysis, resulting in significant financial investment and the client’s team having to redo the work to meet a deadline.
To avoid a repeat of their prior negative experience, the client turned to our Rent-a-Researcher service. We provided five candidates with market segmentation expertise, three of whom had experience with medical devices. After interviews, the client chose a contractor who estimated 100-120 hours over six weeks to complete the project.
Our Rent-a-Researcher expert helped make the project smooth and straightforward, guiding the creation and selection of a segmentation model that the client was happy with. This approach was not only more efficient but also saved money compared to previous methods, proving the benefit of working closely with our experts.
