Upcoming Live eLearning Events: Evaluating Online Panel Providers, Exploring Brand Loyalty Drivers, and Hypothesis Testing for Survey Data

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the comfort of your own space. Scheduled for 55 minutes each, to save you 5 minutes before your next meeting. Click Here to Sign Up.

Upcoming Events & Details:

Writing Discussion Guides for Customer Journey Research

When: Tuesday, January 13 @ 1:00 PM ET.
Instructor: Kathryn Korostoff
Topic: Customer journey projects using qualitative research methods require discussion guides that capture both emotional and behavioral nuances across touchpoints. This session shows how to design discussion flows that elicit deeper stories, reveal unmet needs, and connect experiences across stages. For researchers using qualitative research, learn question-writing techniques and journey-mapping tips to uncover deep narratives.
Learning Objectives: 

• • Write discussion guide questions that uncover context, motivations, emotions, and behaviors across journey phases.
  • Structure discussion guides that flow naturally and build cumulative insight from pre-purchase to post-experience.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: How-to.

Evaluating Online Panel Providers

When: Thursday, January 22 @ 3:00 PM ET.
Instructor: Jeff McKenna
Topic: Online panels can feel like a gamble when budgets are tight, but data quality stakes are high. This session tackles the anxiety head-on, giving researchers practical ways to evaluate panel providers, ask tough questions, and spot red flags so they can protect data quality and defend choices with confidence.
Learning Objectives: 

• • Use a pragmatic checklist to balance budget limits with non‑negotiable quality safeguards when choosing panels.
  • Communicate and defend panel decisions clearly to skeptical clients and stakeholders.​

Level: All—Suitable for all levels.
Format: Hot Topics.

Exploring Brand Loyalty Drivers—Primary Research Methodology Options

When: Tuesday, February 10 @ 1:00 PM ET.
Instructor: Jeff McKenna
Topic: This session helps researchers choose appropriate methods to uncover brand loyalty drivers under real‑world constraints. Participants learn how category dynamics, audience behavior, timelines, and budget shape the trade‑offs between qual and quant, and how to combine a wide range of methods to get meaningful loyalty insights.
Learning Objectives: 

• • Decide when to focus on attitudinal, behavioral, or experiential loyalty drivers and match them to suitable research methods.
  • Compare options such as IDIs, focus groups, communities, surveys, first-party data, and experiments for loyalty work under different time and budget conditions.
  • Design a right‑sized loyalty study plan for a specific category and audience, including a rationale that clients will accept.

Level: All—Suitable for all levels.
Format: How-to.

Hypothesis Testing for Survey Data—Chi-Square, T-Test, and Z-Test Explained

When: Thursday, February 26 @ 3:00 PM ET.
Instructor: Julie Worwa
Topic: This session offers a clear, friendly refresher on core hypothesis tests for survey data so researchers can interpret results with confidence in client-facing work. Participants learn when and how to use chi-square, t-tests, and z-tests, with plain-language examples from consumer insights and CX research.
Learning Objectives: 

• • Identify which test (chi-square, t-test, or z-test) fits common survey questions about differences and relationships.
  • Interpret p-values, significance, and basic test outputs so results can be explained to non-technical stakeholders.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field. 
Format: How-to.

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