Prescriptive analytics uses a combination of learnings from both descriptive and predictive analysis to prescribe optimal decisions.
Example: Based on the diminishing returns we saw in the descriptive analysis and the predicted increases in brand awareness from the predictive analysis, we believe the optimal increase in marketing spend is between +25% and +30% to achieve our brand awareness goals at a reasonable investment.
Prescriptive analytics takes analytics into a more strategic realm. The goal is to make optimal recommendations in an automated, continuous way.
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