Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 1
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 2
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 3
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 4
RSVP for this event is required. To RSVP click here. What is the current state of AI in the world of Market Research & Insights? Join instructor Jim Newswanger for the latest AI developments that pertain to market research, including an introduction to AGI (artificial generative intelligence). Format: Hot Topics Level 2: For those with… Continue reading What’s New in AI? (Hint: Have you heard about AGI?) [Live Event]
RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 1
RSVP for this event is required. To RSVP click here. This 2-part webinar series is for market research agency leaders facing today's business challenges head-on. Whether you're grappling with financial pressures, adapting to technological disruptions, or otherwise reevaluating your business model, our goal is to equip you with the insights and tools you need to… Continue reading Market Research Agency Webinar Part 2
RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Fantastic academic journals exist that are solid sources of research-advancing continuing… Continue reading Live Event: Journals for the Win
RSVP for this event is required. To RSVP click here. This session will be a live demonstration of online qualitative tool, Recollective, including various methodologies it can support and platform features, etc. Format: Tool Demo Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Expose students to… Continue reading Live Event: Recollective Tool Demonstration
RSVP for this event is required. To RSVP click here. As experienced Market Research & Insights pros know, clients often have unrealistic expectations regarding project timing and budgets, often because they lack clarity about their research objectives (which can swell budgets) or how to get needed input and buy-in from their internal stakeholders (which can… Continue reading Live Event: Exceeding Client Expectations: Insider Tips for Project Success
