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Live Event: Pricing Surveys That Deliver – The Van Westendorp and Gabor-Granger Methods
August 28 @ 3:00 pm - 4:00 pm EDT
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Format: Hot Topics
Level 2: For those with basic market research knowledge, typically 2-5 years in the field.
Learning Objective: Participants will gain a clear understanding of how to plan and execute Van Westendorp and Gabor-Granger pricing surveys, including when to use each method and how to interpret results with confidence. They’ll also share tips for avoiding common execution pitfalls.
Hosted by Instructor Jeff McKenna and special guest, Emily Bosworth.