Live Event: Mixed-Methods at Scale—Qual + Quant Hybrid Designs

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Format: Application.

Level: Any—Suitable for all levels. 

Topic: Mixed-methods research at scale requires intentional integration of qualitative and quantitative approaches to strengthen survey design and interpretation. This session will illustrate how qualitative inputs—such as in-depth interviews, online communities, and social media listening—can inform questionnaire development, segmentation, and interpretation of quantitative findings. Attendees will see how hybrid designs improve validity, context, and decision confidence when executed with clear research objectives.

Learning Objective: Those attending will leave ready to make evidence-based methodology recommendations for mixed-methods designs that integrate qualitative insights to improve large-scale quantitative research outcomes.

Instructor: TBD.