Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options

Sign-up for this event is required. Sign Up Here.

Format: How-To

Level: All. Suitable for all levels.

Topic: This session helps researchers choose appropriate methods to uncover brand loyalty drivers under real‑world constraints. Participants learn how category dynamics, audience behavior, timelines, and budget shape the trade‑offs between qual and quant, and how to combine a wide range of methods to get meaningful loyalty insights.

Learning Objectives:

• Decide when to focus on attitudinal, behavioral, or experiential loyalty drivers and match them to suitable research methods.
• Compare options such as IDIs, focus groups, communities, surveys, first-party data, and experiments for loyalty work under different time and budget conditions.
• Design a right‑sized loyalty study plan for a specific category and audience, including a rationale that clients will accept.

Instructor: Jeff McKenna