Live Event: AI Tools That Cut Qualitative Analysis Time in Half

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Format: Tool Demo.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field. 

Topic: How can researchers use AI tools to accelerate qualitative analysis for IDIs and focus group transcripts without compromising rigor or insights quality? This session will demonstrate multiple AI-assisted approaches for coding, summarization, and theme development, while showing where human judgment is still required to avoid misinterpretation, overgeneralization, and missed nuance. Attendees will see practical examples of how to integrate AI into existing qualitative research workflows and evaluate tool outputs critically.

Learning Objective: After this Live Event, researchers will be ready to confidently apply multiple AI tools to speed qualitative analysis for interview and focus group transcripts, assess output quality, and identify common risks when relying on AI-generated insights.

Instructor: Kathryn Korostoff