Ethical & Legal Topics for Market Research Professionals
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25 events found.
Events
Market Research 101
Featured Market Research 101Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Conducting Research Interviews: Project Design & Management
FeaturedClick Here to Access Your Live Session So you want to know how to conduct research interviews? Then this instructor-led class is for you. Instructor Amy Anderson teaches you the process of planning and conducting research interviews in this fast-paced class. Perfect for new researchers who want a real-world introduction and the inside scoop on… Continue reading Conducting Research Interviews: Project Design & Management
FreeMarket Research 101
Featured Market Research 101Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Questionnaire Design 101: A 10-Step Process
FeaturedClick Here to Access the Live Session Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in survey research.
Free
Focus Groups: Project Design & Management
Click Here to Access The Live Session Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
Market Segmentation: Methodology Options & Project Planning
FeaturedClick Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.
Free
Secondary Research 101: Sources & Techniques
Click Here to Access the Live Session Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data? Need to harness existing data (no time or… Continue reading Secondary Research 101: Sources & Techniques
Market Research 101
Featured Market Research 101Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Focus Groups: Project Design & Management
Click Here to Access The Live Session Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
Client Management Skills for Market Researchers
Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers
Secondary Research 101: Sources & Techniques
Click Here to Access the Live Session Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data? Need to harness existing data (no time or… Continue reading Secondary Research 101: Sources & Techniques
Market Research 101
Featured Market Research 101Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Focus Groups: Project Design & Management
Click Here to Access The Live Session Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
Client Management Skills for Market Researchers
Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers
Secondary Research 101: Sources & Techniques
Click Here to Access the Live Session Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data? Need to harness existing data (no time or… Continue reading Secondary Research 101: Sources & Techniques
Data Fluency for Methodology Planning
Click Here to Access the Live Session Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.
Social Media Research & Sentiment Analysis
Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use social media… Continue reading Social Media Research & Sentiment Analysis
FreeFocus Groups: Project Design & Management
Click Here to Access The Live Session Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
Sampling Methods for Market Research
Featured Sampling Methods for Market ResearchClick Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Data Fluency for Methodology Planning
Click Here to Access the Live Session Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.
Open-ended Questions: Construction, Analysis & Reporting
Click Here to Access the Live Session A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are… Continue reading Open-ended Questions: Construction, Analysis & Reporting
Sampling Methods for Market Research
Featured Sampling Methods for Market ResearchClick Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Data Fluency for Methodology Planning
Click Here to Access the Live Session Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.
Open-ended Questions: Construction, Analysis & Reporting
Click Here to Access the Live Session A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are… Continue reading Open-ended Questions: Construction, Analysis & Reporting