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As Market Research & Insights professionals, we collect data from people, and that activity has legal and ethical implications. We need to know the basics of privacy and security requirements so that we don’t inadvertently break a law or create a public relations nightmare. To make sure our students know how to spot the red flags that may warrant escalation to your management or legal department, we are offering this short course which includes expert interviews and handy reference sheets.
In this class, Instructor Kathryn Korostoff helps students learn about key ethical and legal concepts that are commonly encountered in the market research profession.