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Client Management Skills for Market Researchers

April 21, 2022 @ 1:00 pm - 3:00 pm EDT

Click Here to Access the Live Session

Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client.

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Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules, and suppliers.

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It can be a lot to handle!

In this class, Instructor Michelle Legros will teach students the fundamental client management skills necessary to establish an effective researcher/client relationship, ensuring that they can work together as a team to successfully manage project risks.

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This class also covers techniques for managing common pitfalls in the researcher/client relationship such as onerous questionnaire design processes, dealing with research skeptics, and delivering unexpected research results.

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With a little training and access to the right tools, researchers can create a strategy that will keep their clients coming back for more!