Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers
Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash-course on ethnography. No previous experience required: this is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will teach important… Continue reading Ethnographic Research for Customer Insights
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers
Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers
Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 1
Click Here to Access the Live Session Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in survey research.
Click Here to Access the Live Session Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.
Click Here to Access the Live Session Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data? Need to harness existing data (no time or… Continue reading Secondary Research 101: Sources & Techniques: Live Event 1
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 1
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1
