Level

Name: Behavioral Economics for Market Researchers
Start: 2022-12-02T13:00:00-05:00
End: 2022-12-02T14:30:00-05:00

List

October 2022
Featured October 19, 2022 @ 11:00 am - 12:00 pm EDT Sampling Methods for Market Research

Sampling Methods for Market Research

Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Featured October 20, 2022 @ 1:00 pm - 2:30 pm EDT Writing Qualitative Research Reports

Writing Qualitative Research Reports

Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
Featured October 21, 2022 @ 1:00 pm - 2:30 pm EDT Writing Qualitative Research Reports

Writing Qualitative Research Reports

Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
Featured October 24, 2022 @ 1:00 pm - 2:30 pm EDT Open-ended Questions: Construction, Analysis & Reporting

Open-ended Questions: Construction, Analysis & Reporting

Click Here to Access the Live Session A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are… Continue reading Open-ended Questions: Construction, Analysis & Reporting
Featured October 25, 2022 @ 11:00 am EDT Analyzing Survey Data Using SPSS: 101

Analyzing Survey Data Using SPSS: 101

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101
Featured October 25, 2022 @ 1:00 pm - 2:30 pm EDT Questionnaire Design 201: Scale Selection

Questionnaire Design 201: Scale Selection

Click Here to Access the Live Session Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection
Featured October 28, 2022 @ 1:00 pm - 2:30 pm EDT Writing Qualitative Research Reports

Writing Qualitative Research Reports

Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
November 2022
Featured November 1, 2022 @ 11:00 am EDT Analyzing Survey Data Using SPSS: 101

Analyzing Survey Data Using SPSS: 101

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101
Featured November 1, 2022 @ 1:00 pm - 2:30 pm EDT Questionnaire Design 201: Scale Selection

Questionnaire Design 201: Scale Selection

Click Here to Access the Live Session Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection
Featured November 2, 2022 @ 1:00 pm - 2:30 pm EDT Quantitative Data Analysis for Survey Research

Quantitative Data Analysis for Survey Research

Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
Featured November 3, 2022 @ 11:00 am EDT

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this 2 hour… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Free
Featured November 4, 2022 @ 1:00 pm - 2:30 pm EDT Writing Qualitative Research Reports

Writing Qualitative Research Reports

Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
Featured November 8, 2022 @ 11:00 am EST Analyzing Survey Data Using SPSS: 101

Analyzing Survey Data Using SPSS: 101

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101
Featured November 8, 2022 @ 1:00 pm - 2:30 pm EST Questionnaire Design 201: Scale Selection

Questionnaire Design 201: Scale Selection

Click Here to Access the Live Session Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection
Featured November 9, 2022 @ 1:00 pm - 2:30 pm EST Quantitative Data Analysis for Survey Research

Quantitative Data Analysis for Survey Research

Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
Featured November 15, 2022 @ 1:00 pm - 2:30 pm EST Questionnaire Design 201: Scale Selection

Questionnaire Design 201: Scale Selection

Click Here to Access the Live Session Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection
Featured November 16, 2022 @ 1:00 pm - 2:30 pm EST Quantitative Data Analysis for Survey Research

Quantitative Data Analysis for Survey Research

Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
Featured November 17, 2022 @ 11:00 am EST Factor & Cluster Analysis: Advanced Techniques for Project Managers

Factor & Cluster Analysis: Advanced Techniques for Project Managers

Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers
Featured November 18, 2022 @ 1:00 pm - 2:30 pm EST Behavioral Economics for Market Researchers

Behavioral Economics for Market Researchers

Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers
Featured November 29, 2022 @ 1:00 pm - 2:30 pm EST Writing Quantitative Research Reports

Writing Quantitative Research Reports

Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Featured November 30, 2022 @ 11:00 am - 1:00 pm EST

Improving Customer Satisfaction: Monitoring Methods that Deliver Insights

Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.

Free
Featured November 30, 2022 @ 1:00 pm - 2:30 pm EST Quantitative Data Analysis for Survey Research

Quantitative Data Analysis for Survey Research

Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
December 2022
Featured December 1, 2022 @ 11:00 am EST Factor & Cluster Analysis: Advanced Techniques for Project Managers

Factor & Cluster Analysis: Advanced Techniques for Project Managers

Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers
Featured December 1, 2022 @ 1:00 pm - 2:30 pm EST Mobile & Online Qualitative Research Methods

Mobile & Online Qualitative Research Methods

Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Featured December 2, 2022 @ 1:00 pm - 2:30 pm EST Behavioral Economics for Market Researchers

Behavioral Economics for Market Researchers

Click Here to Access the Live Session What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences, and more. It is our job as market researchers to leverage concepts such as anchoring, framing, and the power of… Continue reading Behavioral Economics for Market Researchers

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Level

October 2022

Sampling Methods for Market Research

Writing Qualitative Research Reports

Writing Qualitative Research Reports

Open-ended Questions: Construction, Analysis & Reporting

Analyzing Survey Data Using SPSS: 101

Questionnaire Design 201: Scale Selection

Writing Qualitative Research Reports

November 2022

Analyzing Survey Data Using SPSS: 101

Questionnaire Design 201: Scale Selection

Quantitative Data Analysis for Survey Research

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Writing Qualitative Research Reports

Analyzing Survey Data Using SPSS: 101

Questionnaire Design 201: Scale Selection

Quantitative Data Analysis for Survey Research

Questionnaire Design 201: Scale Selection

Quantitative Data Analysis for Survey Research

Factor & Cluster Analysis: Advanced Techniques for Project Managers

Behavioral Economics for Market Researchers

Writing Quantitative Research Reports

Improving Customer Satisfaction: Monitoring Methods that Deliver Insights

Quantitative Data Analysis for Survey Research

December 2022

Factor & Cluster Analysis: Advanced Techniques for Project Managers

Mobile & Online Qualitative Research Methods

Behavioral Economics for Market Researchers

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October 2022

November 2022

December 2022

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