Click Here to Access the Live Session Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection
Click Here to Access the Live Session Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.
Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201
Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201
Click Here to Access the Live Session Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports
Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201
Click Here to Access the Live Session If you have completed our Analyzing Survey Data Using SPSS: 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis, and regression. Get hands-on in our virtual classroom as the instructor… Continue reading Analyzing Survey Data Using SPSS: 201
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.
Click Here to Access the Live Session Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.
Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Click Here to Access the Live Session Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.
Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Click Here to Access the Live Session Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.
Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. Survey researchers dealing with declining response rates, over-surveyed populations, and sample source quality concerns require… Continue reading Sampling Methods for Market Research
Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
Click Here to Access the Live Session Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports
Click Here to Access the Live Session Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection
