Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.
Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Click Here to Access Your Live Session So you want to know how to conduct research interviews? Then this instructor-led class is for you. Instructor Amy Anderson teaches you the process of planning and conducting research interviews in this fast-paced class. Perfect for new researchers who want a real-world introduction and the inside scoop on… Continue reading Conducting Research Interviews: Project Design & Management
Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Click Here to Access the Live Session Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. Includes tips for pre-testing, managing clients/stakeholders, and how to avoid common mistakes in survey research.
Click Here to Access the Live Session Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data? Need to harness existing data (no time or… Continue reading Secondary Research 101: Sources & Techniques
Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Click Here to Access the Live Session Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data? Need to harness existing data (no time or… Continue reading Secondary Research 101: Sources & Techniques
Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete… Continue reading Market Research 101
Click Here to Access the Live Session Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions: Need to inform hypotheses for upcoming primary research projects? Need to validate or triangulate survey data? Need to harness existing data (no time or… Continue reading Secondary Research 101: Sources & Techniques
Click Here to Access the Live Session A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are… Continue reading Open-ended Questions: Construction, Analysis & Reporting
Click Here to Access the Live Session A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are… Continue reading Open-ended Questions: Construction, Analysis & Reporting
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101
Click Here to Access the Live Session A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish. Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are… Continue reading Open-ended Questions: Construction, Analysis & Reporting
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101
Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this 2 hour… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101
Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.
Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash-course on ethnography. No previous experience required: this is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will teach important… Continue reading Ethnographic Research for Customer Insights
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 1
